BeeHero offers precision pollination services for commercial beekeepers to maximize potential yields and minimize overhead through real-time hive monitoring. As a Freelance Designer, I created an updated style guide with new branding, as well as print and outdoor advertising materials. 

I designed a new icon for the brand’s logo, inspired by the shape of their precision tracker product and the hexagonal shape seen in honeycombs. I created a style guide for internal communications, including a color palette, logo guidelines, and more. 

Their target audience includes rural beekeepers and farmers, so I wanted to keep the resulting advertising imagery clean and contemporary to indicate a new technology, without overwhelming viewers with too much information. I created a series of graphics to give the product benefits some personality, and designed a striking, but simple, billboard for in-the-field use. 

Considering the market for the product are mostly rural farmers, I wanted to keep the branding and imagery clean so as not to overwhelm with information and maintain a professional outlook, contemporary to indicate new technology, and give a little bit of personality to not make it feel impersonal.

I collaborated closely with BeeHero’s PR manager and copywriter Michal Habdank on these projects.